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C1

Four questions, one set of statements

Every ratio in this chapter answers one of four questions.

Liquidity and efficiency

Can it meet short-term obligations, and use its assets well?

Solvency

Can it meet long-term obligations and survive?

Profitability

Can it earn a satisfactory income?

Market prospects

What does the market think its stock is worth?

always needs a — the company's own past, a competitor, or an industry guideline. A ratio of 2.0 means nothing until you know what 2.0 is being compared against.

The organize every ratio this chapter covers — each one exists to answer one of those four questions, never more than one.